top of page
Screenshot 2023-11-27 at 9.58.15 AM.png

Coming soon: a fresh approach to making purpose work.

"Bold. Practical. Timely."

Jessica Jensen, Chief Marketing Officer, Indeed


"Combining profound research insight with rich field experience, Butler and Price shed new light on how purpose actually works." 

Dan Witters, Research Director, Gallup National Health and Well-Being Index

"Finally, what managers and employees have been missing: a reliable formula for turning purpose into performance."

Jen Sanning, Executive Advisor, Forrester

"Captivates from the start. Goodbye, empty buzzwords. Hello, actionable tactics."

Jodie Goulden, Founder, OrgDesign Works

To be published by Scribe in early 2024. 

Get onsale notification, and more.


Enter your email to get notified when Why Is a Verb goes on sale, a chance to win one of 100 free copies, plus bonus content. Unsubscribe at anytime.

Thank you for your interest in Why Is a Verb.

bottom of page